Learning
India
Mobile App Design
The issues that Islam 360 has experienced while building the infrastructure of effective social media community are following. Although they provided useful information like Quran verses, Hadiths, as well as Islamic lesson, they have small exposure online. It was not enough to bring more people on board with their brands but to activate them on the social media platforms. Some of the potential users did not know all the capabilities of the app and there were no proper branding. The team required an effective plan on how to publicize the application, attract the target audience to download and use it, and share useful information within the app and still retain the element of the luxury as well as the educational value of the brand.
In order to solve the issues of Islam 360, we proposed a unique Social Media Marketing (SMM) plan which aimed to share inspiring and shareable content with the target audience. These comprised of daily posts comprising of verses of the Holy Quran, Hadiths and Islamic quotes meant to incite enthusiasm and share buttons. We also continued applying ad promotion to target people who might be interested in Islamic content so as to inform them of the app’s existence and hence ensure they download it. Besides, influencer collaborations were used to strengthen credibility and increase audience base. From our work on this project it was clear that through introducing edutainment as a key feature we were able to assist Islam 360 in becoming a digital pioneer in Islamic education.
Content Creation & Curation:
We established a variety of posts – quotes, verses, Hadiths and educational videos; then they were published on a regular basis with an intention to gain followers and to initiate a dialogue.
Social Media Advertising:
Specific campaigns were developed to appear only for audiences with an interest in Islamic pages, Quran, and Hadiths. These campaigns were indeed successful in growing install rates and the visibility of the product.
Islamic Month Content Strategy:
We posted articles and topics that were interesting and related to the essence of core Islamic months including Ramadhan and Dhul Hijjah; posting items that included ReTweets and Self posted articles and campaigns. This strategy was able to build a culture of using the product among the people and also increase the level of interaction.
Community Engagement & Interaction:
A major part of our approach was participation where we replied to comments, held competitions and encouraged conversation with our followers regarding Islamic issues. This approach helped create an environment of strongly committed users.
Islam 360 faced a challenge of developing good content that would appeal to the audience in the social media platform hence receiving few interactions. They required material that would inform whilst also encouraging a positive interaction with their users.
The Impact
