Non-Profit Charity
UK
Web Portal , Digital Marketing
The problems that the Naeem Foundation encountered include marketing and communication problems in the management of the different charitable campaigns for reaching out to the right people. As the foundation evolved, it required the need for a single hub where its activities could be marketed and where people could be encouraged to donate, volunteer, or support the foundation. Before the website, the foundation had no structure to organize its activities or display its work properly on the Internet.
The objectives of this website were to enable easy navigation, easy donation, and information about the different programs of the foundation.
Moreover, the foundation wanted to increase its activity on social networks and other web resources and use more active promotion of its profile and the need for funds, volunteers, and support among the people living in different regions.
To meet these challenges, we created a vibrant website that acts as a repository for the foundation’s activities. Each program of the foundation has its own page on the website, including Community Health Initiatives, Women Empowerment, Food & Shelter Distribution, and Islamic Centers. Every section has information about how people can participate in supporting the cause financially and otherwise.
In the case of donation appeals, we also incorporated a secure as well as dynamic donation platform that enables users to contribute towards various campaigns, including Zakat, Sadaqah, Sehri & Iftar Programs in Ramadan. It is also responsive to mobile devices so that users can donate and support the foundation’s activities on their phones.
Besides the website development, we employed social media marketing to promote the foundation online. By posting the ad’s interesting and relevant content, as well as posting more frequently, we were able to keep the audience informed about the Naeem Foundation’s ongoing projects, and everyone became more inclined to contribute.
Donation System for Multiple Appeals
An adaptable fundraising tool through which donations can be made to various targeted projects like Zakat, Sadaqah, and Sehri & Iftar Programs, and through different modes of payments like Credit/Debit card, JazzCash, EasyPaisa, etc.
Campaign Sections for Specific Causes
Different tabs for each main focus area (e.g., Community Health, Women Empowerment, Islamic Centers) that contain updates on activities and calls to action for donations.
Volunteer and Donor Management System
An interface to manage donations and volunteers, as well as supply users with a detailed summary of outcomes that their actions have on the organization.
Social Media Integration and Appeals
RSS feeds to access real-time updates about the foundation’s programs, advertising, and outreach to a wider population through social media applications.
This is because the foundation was struggling to coordinate several donation appeals for various causes. They required a centralized space through which the donors could swiftly find and contribute to specific causes.
We also developed a donation form through which users could support multiple appeals within the framework of the website. This involved the features where people could be in a position to offer their Zakat, Sadaqah, Sehri & Iftar, and SADQAH JARIYAH (Continuous Charity) with or without a possibility of a one-time donation or a recurring one. This made it easier for people to donate and also enhanced the number of people who donated.
However, the foundation lacked effective means to extend its coverage, coverage of potential donors or volunteers in various regions.
We employed an effective social media marketing communication tool that involves creating accounts on social sites such as Facebook, Twitter, and Instagram. By creating necessary posts, ads, and calls for donations, we were able to wear the necessary message about the programs of the foundation and attract more people to participate by increasing the number of donations and volunteers.
